Cosmetologist

To differentiate Lumin from other men#8217;s skincare brands, founders Richard Hong and Darwish Gani flew to South Korea to work on formulas that benefit the thicker and more stubborn skin constructs of men. Most of the ingredients used are powerful plant-based extracts like ginger root, rosemary, coffee and shea butter. The paraben-free and cruelty-free brand also makes a point of avoiding unnecessary nasties commonly associated with popular off-the-shelf skincare products. The Products: Men's skincare products in expert-curated sets or available for individual purchase to create your own ideal regimen. The Lumin Moisturizing Balm, which targets skin dryness and sun damage, is a GQ Best Stuff pick. As a men's skin care newbie, it took Joe a little while to get used to the extra moisture on his face, but after a week or so -- and some coaching about how a little goes a long way -- he was hooked on this face moisturizer. Cosmetologist

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