DIGITAL MARKETING CASE STUDIES OF INDIA
In digital advertising and advertising case studies of India we'll attempt to cover digital campaign efforts taken by new, company, group or someone attempting to drive traffic using digital platforms like email, search mobile or societal networking platforms like YouTube, Facebook, Insta-gram, Twitter and many more digital programs to generate awareness among all of their audience.
Perhaps you have thought about how digital promotion is different from conventional marketing? And how organizations have changed to generate amazing internet campaigns. In traditional marketing, organizations are far more focused on attaining various audiences and generate awareness about the products or services. On another submit digital marketing, brands and campaigns are trying to promote and make digital articles which is more dedicated to experience and involvement with ending consumers using tools like interpersonal media marketing. As the web is now an integral part of our life brands and organizations try not simply to reach out to consumers but also to generate an experience by connecting users emotionally.
Digital-marketing case studies are an essential part of analyzing digital advertising strategies. Whether it's a small or even a big business, the various equipment and audiences we are targeting are the same and by analyzing digital advertising casestudies you are able to get a perspective on how businesses have approached their target audience at a creative manner and not just generated more sales and contributes however made a massive social impact.
We've listed down the top rated digital marketing case studies of India done by Best of Digital Marketing Agencies in India and tried to provide as much details and insights as you possibly can.
Inch - #SwiggyVoiceofHunger
By-Dentsu Webchutney Bangalore
Category- article article / challenge
Date- Feb 20-19
Overview
Swiggy India can be just a popular shipping program in India situated in 2014 became the most speediest unicorn in just 4 years in April of 2018 and is currently leading food shipping program market in India. Recently Instagram established its brand new characteristic of voice message by which people may interact to a post by voice up to 1 minute by it is going to send automatically once you release the button, so you can slide your finger on to the litter button to remove it in case you do not feel certain about sending it want to re-record it. Swiggy India made the best use of this particular feature, they started a campaign onto this, giving 1-year totally free food coupon into the best voice message and also this became viral on Instagram. Most Influencers and celebrity videos and entries ware also received making it probably the very common user-generated campaign and top digital advertising example to find out how you can creatively utilize features of social media.
Impact
The voice of hunger challenge is composed of 5 struggles and based to Swiggy they received multiple stage entries around 1.5 lakh entries ware received in 10 days of voice of hunger challenge of Swiggy Insta-gram accounts, based to societal networking team they received more than 50 admissions per second and admissions from some other countries like Japan, Canada, and US ware received too. It is possible to read more about #SwiggyVoiceOfHunger.
2-Face Program old age filter.
Campaign info
By- Municipal
Category- Organic viral post
Date- July 20-19
Reviewed by Internet marketing firm in Jaipur
Face program is AI-based facial filter program that was founded in 2017 by Russian company Wireless Lab buy it started a brand new updated filter that made the user look Old and also this filter has been a Immediate hit as it was overly accurate and fun to share and make.
Face program old filter spread like wildfire across the globe and in India too many stories and post of Old era filter image packs article on millions of accounts.
Many Indian and worldwide actors, sports stars and high Politician started posting their pictures of face app, Its an ideal illustration of a viral item but we included that in our research analysis of digital advertising and advertising campaigns as as face program old era filter went viral lots of Indian and international brand started by using this chance and started using the virial tendency for theatre brand advertising businesses like Nivea, Hotstar, Berger Paints, Fevicol, respectively started posting #faceapp article with exceptional product positioning with face program old age filter.
Impact
Face program went viral online on the net over than 50 million articles were published in only the first week on across facebook properties and most critical in this case study we are able to view how big brands utilize viral content online and make utilize of them accurately with their product and branding.
3-Netflix India Digital Campaigns.
Campaign information
From Municipal
For -- Netflix
Category- content promotion.
Date- 20-19
Review
Netflix might not be the largest VOD platform in India however Netflix and Amazon Prime will pay about Rs 300 crore online advertisements, around an additional 50 crores will be used on digital ads according-to Livemint. , Netflix is 1 advertising spenders online as its own business of providing VOD wants a lot for promotion although the material is very good continuous and creative methods are utilized to lure the audience to use Netflix.
Netflix India has covered all foundations to encourage its Indian originals Sacred Games, Ghoul and Lust Stories, using a specific focus on social networking, manages Twitter, Insta-gram along with Facebook.and continuous youtube show trailers adverts Large posters may also be seen on subway trains, and buses, digital displays in malls, airports and business parks, bus shelters and numerous hoardings across stretches of high visibility traffic in New Delhi, Mumbai and Bengaluru.
Netflix utilizes a lot of different societal programs, features and Advertisements format to promote we'll observe a few digital promotions for shows. Know more about Top Digital Marketing Companies in India
Sacred Game 2 Netflix invest 100 allegedly traditional and Digital marketing combine.
Impact
Content is your King In Video on demand however also the marketing of this information is every bit as essential and Netflix India has conducted a great complete digital campaign for sacred games . Including distinct formats for example banner ads, video ads, stories, collaborative and interview videos graphics, and memes images with conventional marketing like banner ads.
From FCB India
Category- Social
Date- Sep 2017
Summary
The Times of India is the absolute most widely-circulated daily paper in India, yet to take on its primary rival in Bengal, The Telegraph, the days needed to connect with Bengalis as a public and to embed its message "No Conditions Employ" within their own culture. FCB India identified a 400-year-long convention to deliver this message to clients and deliver results to its customers.
Every year, more than 30 million married women in Bengali bond in celebration of their Goddess Durga to play Sindoor Khela a ancient ritual which hastens their liberty and approval of them as a comprehensive woman with one state: not one women, divorcees, widows, or LGBTQ are all allowed. FCB India made its principal wish to modify the 400-year-old convention that's a sign of discrimination and ailing Treatment of wounded women into a tradition of approval to help the Times of India emerge like a local newspaper with strong old traditions from Bengali culture.
In just a month, the Times of India gathered $912,335 USD in earned press and reached 708 million people, becoming the No.1 registered issue on interpersonal media marketing with tens of thousands of 2 sindoor images. The main part was that this campaign striped the 400 yrs of age heritage in modern India which was still a symbol of discrimination and inequality in women's and help violate The orthodox mindset heritage and To the first time ever sold, single, married, widowed, transgender individuals and gender employees linked to participate in Sindoor Khela. Eventually, in the process of finding cultural importance, the days of India became the No.1 newspaper in Calcutta this campaign was nominated for Cannes Lions the most prestigious media award in the world.
5- Ta-ta CliQ #LoveAtFirstCLiQ
Campaign information
For -- Ta Ta cliq
Category- Ecommerce sale
Date- May 2019
Review
Tata cliq may not be the pioneer in Ecommerce in India because amazon and flipkart are leading the way but Ta-ta cliq is able to make its own brand loyalty and trst among its customers due to its parent company Tata group, the company ran an effort in May 20-19 #LoveAtFirstCLiQ
The effort had two parts, first consist of stars such as Radhika Apte, Kalki Koechlin and Shikhar Dhawan ware part and many other renamed their social handes which contained Q from the name. And the second part was to create a language of like to relate with consumers by creating videos and posts and #LoveAtFirstCLiQ to encourage visitors to entice new users into the stage.
Impact
The most engaging were that the Insta-gram videos by Radhika Apte and Kalki Koechlin and the newest also presented its product with fond terminology to increase with its own users the newest has been able to persuade audiences to range from a few thousand to millions on different social platforms.
6-Shaadi. com #WohEkBaat?
Campaign info
Form- Saadi.com
Category-metaraminol
Date -- Feb 2019
Overview
Shaadi.com is top metaraminol web site in India a marriage arrangement, social networking service provider It started in 1997 at India and has become present in more than seven countries such as Us, Pakistan, UAE, and UK on of 2019 shaadi.com ran a campaign on valentine's 20-19 #WohEkBaat ware couples all over the web arrived to share their own one common thing that they talk about and many Tv celebrities couples Tucked portion of this campaign like Gurmeet and Debian, Suyyash & Kishwer and asked their fans to share with you their #WohEkBaat on societal networking manages of shaadi.com
Impact
#wohekbaat reached 1.4 mn on Instagram on Valentine's Day the newest increased their followers base by 5% across social platforms.
Valentine's Day, the competitions garnered 500+ entries and almost 200k people participated with #WohEkBaat articles.
7-Kotak 8 11 Campaign #IndiaInvited to open an electronic digital account.
Campaign info
Form-Kotak
Category-Banking/Social
Overview
Kotak Mahindra is a banking agency provider in India and will be offering many banking related products within the banking and financial sector for individuals and businesses through a variety of business channels and also the vast majority of these service incorporate investment management, insurance loan, and banking accounts and other banking related products.
Kotak bank centers more in town areas with high income groups in India and less emphasis on lowincome because being a public sector bank that they have to simply take calculative risk and reward had been in lower sector for them from conventional approaches and this is the time scale when digital revolution has been taking place in India and an extremely large crowd has been having access to a smartphone along with internet thus Kotak launched its 811 product which, is just actually a full-scale electronic banking system onto your mobile. Kotak 811 accounts is for single users. You can begin using 8 11 just by downloading an program and provided 6% attention
The narrative of inclusion was narrated by Bollywood Superstar Ranveer Singh from the campaign's ad picture and the digital-agency Tonic Worldwide amplified the notion on digital and participate with the electronic viewer through quality conversations and inventions.
Creative Idea.
The #IndiaInvited communication was amplified on societal media marketing with the assistance of stories, inventions, and also activities that showcased the concept of inclusion and indiscrimination and predicted out to every Indian, urging them to combine Kotak 8 11's movement towards building a cosmopolitan society. The target was to participate with the audience while bearing in mind, the uniqueness and diversity of both India and its people.
Impact
Even the #IndiaInvited campaign got over 2.5 Lakh Indians behind the'no judgments' and'no discrimination' movement when fetching the newest maximum involvement at the category throughout the period. Concerning Quantitative outcome, Attain throughout the period was 9.56M, Impressions were 702M, Engagement -- 873K, Views -- 15 M on face book and Growth in Engagement speed -- 47 percent.
8- Idea's #MeriRealLife
Campaign info
For- Idea 4G
Category- Telecom
Date-Sep 2018
Summary
There are over 400 million internet users in India and over 50% are busy societal media users. The rapid proliferation of 4G has empowered better internet speeds, resulting in Indians currently spending almost 28 hours every week on mobile phones. This colossal increase in consumption of 4G data has been fuelled largely by people consuming and sharing videos and photos on social networking.
Typically, men and women spend ranging from 2 4 hours/day on social networking platforms. With this kind of high involvement, social media is bound to have a massive impact on the lives of individuals. The new Brand Idea effort is designed to disperse'Responsible Utilization of Social Media' with the tag line'Perfect K A pressure hatao, Idea 4G ke saath apni reallife dikhao'.
Impact
The effort is what we predicted Users Generated Content #MeriRealLife tried to participate as many people as you can. And in Complete conversations: 10.7k on face-book continued to function as probably the most active stage, accompanied closely by Insta-gram. The campaign garnered 25.2mn video views across platforms and YouTube donated to 72 percent of overall video viewpoints.
9- Tata Salt's #MissingI
Campaign advice -
By -Ogilvy.
The #MissingImulti media campaign retained all mediums such as newspapers, TV Channels and societal networking platforms abuzz...
With Global Iodine Deficiency Day observed on October 21 each calendar year, Tata Salt has revealed the need for increased awareness of the value of iodine from the diet plan! And how? This season, the firm chose the'World Iodine Deficiency Day' into rollout the #MissingI campaign, focused on iodine deficiency as well as its causes, over all media programs. The invention was constructed on the looked at this lost conceptualized by Tata Salt and its creative agency Ogilvy.
About Global Iodine Deficiency Day observed every year on October 2 1, '' The #MissingI multimedia effort grabbed the attention of the nation through all mediums like newspapers, television Channels, and social media platforms in an innovative way. Throughout the campaign, the letter"I" was shot removed from tweets to news headlines in print and TV to produce awareness and establish the value of Iodine in the daily diet.
Impact
The effort garnered Greater than 6.6 Mn impressions showcasing LiveTweets from Celebs and influencers enforcing the message of missing with a teaser and later disclose, and in circumstance to coincide as well. This exploited the cricket fans notice the banner with Celeb and other tweets.
#MissingI on social-media was addressed by lots of actress faces in India like Harsha Bhogle and Indian player Gautam Gambhir etc.. They have also tweeted the day regarding the #MissingI campaign to build awareness regarding the value of Iodine. The effort trended for around 17 hrs the campaign was the trending topic and made 85.9 Mn Impressions.
10-Avon Indias #PayAttention effort
Campaign info
Category -Health and wellness
Date-Jan 2-3, 2018
Summary
Cosmetic brand Avon India intends to raise awareness about breast cancer among women in India on its most recent campaign.
As part of their #PayAttention effort, Avon has rolled out a breast feeding self examination (BSE) video for women that will help them identify the indications of breast cancer.
Avon has joined hands with organizations such as the Indian Cancer Society, iCongo, survivors, stars such as Arjun Kapoor, Virendra Sehwag, Chelsea Clinton amongst many others, along with Societal networking icons like Bhuvan Bam and Rohan Joshi to educate individuals on how the simple BSE, when dunked in one's lifestyle, can save lives
Concerning how crucial interpersonal networking and influencers have been for the campaign, he said:"conventional consciousness efforts usually don't reach mass attention, so we created a story that will move people to action. #PayAttention brought about the impact on-ground and jumped on to a much far more informed society which heard --"Breast Cancer doesn't discriminate, we must #PayAttention! Breast Self-Exam can save lives!"
The #PayAttention campaign was driven by societal networking interactions led by these influencers -- 185 million interactions were created on Instagram, followed by 1 99 thousand interactions on face book articles.
Impact
During Pay Attention campaign Avon India was able to have 15 percent SOV and consciousness in breast cancer ware else in a different hand yet another Massive effort alongside Avon India was able to capture 1% and amounts speak for itself and really show how impactful the effort was
Avon was to reach 1 million people of India within a manner and managed to get this done in a funding of 25k 2500.
On social networking, the newest managed to split a reach of more than 917 million on face book, 101 million on Twitter, 109 Million by PR stories and 29 influencer videos with 3-6 million impressions.
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